Type System {{ pairName }}
Stephanie Simeone
Brand Book · Two-Page Spread
The Brand Book
Maison of one
N°01 — Identity
The Signature — Inverse 50 / 50 Split
Stephanie
Simeone
AI Transformation
Partner
Essence
“I make AI feel inevitable, not intimidating.”
Promise
A premium, human-centred AI consultancy — the face and heart of the brand.
Archetype
Magician × Sovereign. Transformation made tangible, with quiet authority.
Approach
People first, technology second. We lead with the relationship, then the build.
Stephanie Simeone
Founder
Intelligent transformation, with a human at the centre.
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The System
Logo · Colour · Type · Voice · Applications
N°01 — Toolkit
Primary — Inverse Split
Stephanie
Simeone
AI Transformation
Partner
Monogram
S
S
Reversed
Stephanie
Simeone
On Onyx
On Porcelain
Stephanie
Simeone
Light Ground
Clear Space
X
Margin = cap-height (X) of “Simeone”.
Do & Don't
✓Keep a true 50 / 50 split.
✓Gold hairline on the dark half only.
✕Don't recolour or gradient the halves.
✕Don't stretch, rotate or outline.
Colour
Onyx
#0B0B0C
Porcelain
#FAF9F7
Champagne
#C6A664
Greige
#D8D4CE
Oxblood
#7B2D2A
Typography — Three Roles
Aa
Display
Aa
Text
Aa
Mono
Inevitable, not intimidating
Text — plain English, in the system sans.
Label — wide-tracked mono
Voice — Confident · Plain · Warm · No hype
01“You don't need to understand every model — you need to trust the hand on the wheel.”
02“We start with your people, then bring the technology to meet them.”
03“This isn't about replacing people — it's about giving them back their best hours.”
Stationery
Stephanie
Simeone
AI Transformation Partner
stephanie@simeone.ai · simeone.ai
Art Direction
Soft light · marble
Monochrome · soft light · never blue circuitry.
Built With — AI Stack
OpenAI
Claude
Gemini
Copilot
Mistral
Perplexity
Simeone
ApproachWorkBegin
AI Transformation Partner
Intelligent transformation, with a human at the centre.
Start See work
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McKinsey-meets-Chanel for AI
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